Privacy policy

Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor necessary for concluding a contract. You are not obligated to provide the data. Failure to provide data has no consequences. This applies only as long as no other indication is made in the following processing operations.
“Personal data” means all information relating to an identified or identifiable natural person.

You can visit our websites without providing any personal information. Usage data is transmitted by your internet browser and stored in protocol data (server log files) each time you access our website. These stored data include, for example, the name of the accessed page, date and time of the access, amount of data transferred, and the requesting provider. These data serve exclusively to ensure the smooth operation of our website and to improve our offer. Assignment of these data to a specific person is not possible.

When using the contact form, we collect your personal data (name, email address, message text) only to the extent you provide it. Data processing serves the purpose of contacting you. By sending your message, you consent to the processing of the transmitted data. The processing is based on Art. 6 (1) lit. a GDPR with your consent.
You can revoke your consent at any time by notifying us, without affecting the lawfulness of processing carried out based on consent before its withdrawal. We use your email address only to process your inquiry. Your data will then be deleted unless you have agreed to further processing and use.

When opening a customer account, we collect your personal data to the extent specified there. Data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is based on Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of processing carried out based on consent before its withdrawal. Your customer account will then be deleted.

This website uses Adobe Typekit web fonts. Typekit is a service provided by Adobe. This service provides fonts that are displayed in the user's web browser after a server call to Adobe (in the USA). In this process, at least the IP address of the browser of the end device of the user of this website is stored by Adobe.

http://www.adobe.com/de/privacy/policies/typekit.html

On these websites, data is collected and stored using technologies from etracker GmbH (www.etracker.com) for marketing and optimization purposes. Usage profiles can be created from this data under a pseudonym. Cookies may be used for this purpose. Cookies are small text files stored locally in the browser cache of the site visitor. The cookies allow recognition of the internet browser. Data collected with etracker technologies is not used to personally identify the visitor of this website without the separate consent of the data subject, nor is it merged with personal data about the bearer of the pseudonym. Data collection and storage can be objected to at any time with future effect. To ensure exclusion from data storage, you can set an opt-out cookie in your browser at the following link: http://www.etracker.de/privacy?et=umbcr3

When ordering, we collect and use your personal data only to the extent necessary for fulfilling and processing your order and handling your inquiries. Providing the data is necessary for concluding the contract. Failure to provide data means that no contract can be concluded. Processing is based on Art. 6 (1) lit. b GDPR and is necessary for fulfilling a contract with you. Your data will not be passed on to third parties without your explicit consent. Exceptions are only our service partners needed for processing the contractual relationship or service providers used within the scope of order processing. In addition to the recipients named in the respective clauses of this privacy policy, these include recipients from the following categories: shipping service providers, payment service providers, merchandise management service providers, service providers for order processing, web hosts, IT service providers, and dropshipping retailers. In all cases, we strictly observe legal requirements. The scope of data transmission is limited to the minimum necessary.

We use your email address independently of contract processing exclusively for our own advertising purposes for sending newsletters, provided you have explicitly consented. Processing is based on Art. 6 (1) lit. a GDPR with your consent. You can revoke consent at any time without affecting the lawfulness of processing carried out based on consent before its withdrawal. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.

Our email newsletters are sent via the technical service provider "Klaviyo," 225 Franklin St, Boston, MA 02110, USA (http://www.klaviyo.com/), to whom we forward the data you provide during newsletter registration. In the case of discount campaigns, we automatically contact customers with an existing customer account via Klaviyo by email to inform them. You can unsubscribe at any time via a link click within the email. This transfer is carried out pursuant to Art. 6 (1) lit. f GDPR and serves our legitimate interest in using an effective, secure, and user-friendly newsletter system. Please note that your data is usually transmitted to a Klaviyo server in the USA and stored there. Klaviyo uses this information to send the newsletters on our behalf. Klaviyo does not use the data of our newsletter recipients to contact them directly or pass it on to third parties. To protect your data in the USA, we have a data processing agreement ("Data-Processing-Agreement") with Klaviyo, in which Klaviyo commits to protecting our users' data, processing it on our behalf in accordance with its privacy policy, and especially not passing it on to third parties. You can view Klaviyo’s privacy policy here: https://www.klaviyo.com/privacy

We use your email address, which we received in connection with the sale of goods or services, to electronically send advertising for our own goods or services similar to those you have already purchased from us, provided you have not objected to this use. Providing the email address is necessary for concluding the contract. Failure to provide it means that no contract can be concluded. Processing is based on Art. 6 (1) lit. f GDPR due to the legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the designated link in the advertising email. No costs other than transmission costs according to the basic rates will be incurred.

We forward your email address to the shipping company within the scope of contract processing if you have explicitly consented during the ordering process. The transfer serves the purpose of informing you about the shipping status by email. Processing is based on Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us or the shipping company without affecting the lawfulness of processing carried out based on consent before its withdrawal.

We use a merchandise management system for contract processing within the scope of order processing. For this purpose, your personal data collected during the order is transmitted to

plentymarkets GmbH, Bürgermeister-Brunner-Straße 15, 34117 Kassel, Germany .

All PayPal transactions are subject to the PayPal Privacy Policy. You can find it at https://www.paypal.com/de/webapps/mpp/ua/privacy-prev?locale.x=de_DE

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on the user’s computer system. When a user accesses a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string that enables a unique identification of the browser when the website is accessed again. We use cookies to make our offer more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized again after a page change.

In addition, we use cookies on our website to enable an analysis of the surfing behavior of our site visitors.

Furthermore, we use cookies to subsequently address site visitors on other websites with targeted, interest-based advertising.

The processing is carried out on the basis of § 15 (3) TMG as well as Art. 6 (1) lit. f GDPR based on the legitimate interest in the above-mentioned purposes. The data collected from you in this way are pseudonymized by technical measures. Therefore, assignment of the data to your person is no longer possible. The data will not be stored together with other personal data about you. You have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) f GDPR for reasons arising from your particular situation.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can prevent the storage of cookies and the transmission of the contained data. Already stored cookies can be deleted at any time. However, we would like to point out that in this case you may not be able to use all functions of this website in full.
At the following links you can find information on how to manage (including disable) cookies in the most important browsers:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

We use the web analytics service Google Analytics from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. The data processing serves the purpose of analyzing this website and its visitors. Google will use the information collected on behalf of the operator of this website to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser within Google Analytics is not merged with other data from Google.
Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transmitted to and stored on a Google server in the USA. IP anonymization is activated on this website. This means your IP address is shortened by Google within member states of the European Union or other parties to the Agreement on the European Economic Area beforehand. Only in exceptional cases is the full IP address sent to a Google server in the USA and shortened there. Your data may be transferred to the USA. An adequacy decision of the European Commission exists for data transfers to the USA. Processing is based on Art. 6 (1) lit. f GDPR due to the legitimate interest in the demand-oriented and targeted design of the website. You have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) f GDPR for reasons arising from your particular situation.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, we point out that in this case you may not be able to use all functions of this website in full. Furthermore, you can prevent the collection of data generated by the cookie related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link [https://tools.google.com/dlpage/gaoptout?hl=de]. To prevent cross-device tracking by Google Analytics you can set an opt-out cookie. Opt-out cookies prevent future collection of your data when visiting this website. You must set the opt-out on all systems and devices used for this to have full effect. If you click here, the opt-out cookie will be set: Disable Google Analytics.
More information about terms of use and privacy can be found at https://www.google.com/analytics/terms/de.html and https://www.google.de/intl/de/policies/.

We use the online advertising program "Google AdWords" on our website and conversion tracking (visit action evaluation) within this framework. Google Conversion Tracking is an analysis service from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you click on an ad placed by Google, a conversion tracking cookie will be stored on your computer. These cookies have a limited validity, contain no personal data, and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google AdWords customer receives a different cookie. Therefore, there is no possibility for cookies to be tracked across the websites of AdWords customers. The information collected by means of the conversion cookie is used for the purpose of creating conversion statistics. This allows us to learn the total number of users who clicked on one of our ads and were redirected to a page marked with a conversion tracking tag. However, we do not receive any information that personally identifies users. Processing is based on Art. 6 (1) lit. f GDPR due to the legitimate interest in targeted advertising and analysis of the effectiveness and efficiency of this advertising.
You have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) f GDPR for reasons arising from your particular situation.
To do this, you can prevent the storage of cookies by selecting the appropriate technical settings of your browser software. However, we point out that in this case you may not be able to use all functions of this website in full. You will then not be included in the conversion tracking statistics.
Furthermore, you can disable personalized advertising for you in Google’s advertising settings. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de In addition, you can disable the use of cookies by third parties by visiting the Network Advertising Initiative’s opt-out page at https://www.networkadvertising.org/choices/ and following the opt-out instructions there.
Further information and Google’s privacy policy can be found at: https://www.google.de/policies/privacy/

If you contact us via the chat on the website, this is done via the software Userlike, a live chat software from the company Userlike UG (limited liability). Userlike uses "cookies," text files stored on your computer that enable a personal conversation in the form of a real-time chat on the website with you. Userlike UG (limited liability) expressly points out that the website operator is responsible for whether personal data are recorded with the Userlike chat program or whether this function is omitted. In this context, we point out that we store the data you provide voluntarily via the chat for processing your inquiry as well as for statistical purposes. You have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) f GDPR for reasons arising from your particular situation.
You can exercise the objection by preventing the storage of cookies via the corresponding setting of your browser software. However, we point out that in this case you may not be able to use all functions of this website in full.
Further information about data collection and use by Zendesk, your rights, and options to protect your privacy can be found in the Zendesk privacy policy at https://www.userlike.com/de/terms#privacy-policy.

Third parties, including Google, use cookies to display the logo on smagtron.de and to present advertising based on users' previous visits.
On the cookie opt-out page, users can object to the use of cookies for presenting advertisements by Google. Alternatively, users can object to the use of cookies by a third party for interest-based advertising on the opt-out page of the Network Advertising Initiative (NAI).

If you have given us your explicit consent during or after your order by activating the corresponding checkbox or clicking a designated button ("Review Later"), we transmit your email address to Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne (www.trustedshops.de), to remind you by email to leave a review of your order. This consent can be revoked at any time by sending a message to the contact option described below or directly to Trusted Shops.

On these websites, technologies from Hotjar Ltd, Level 2 St Julians Business Centre, 3, Elia Zammit Street St Julians STJ 1000, Malta, Europe ("Hotjar") are used to collect and store data for marketing and optimization purposes. From this data, user profiles can be created under a pseudonym.

The web tracking tool Hotjar randomly records individual visits (only with anonymized IP address). A log of mouse movements and clicks is created with the intention to randomly replay individual website visits and derive potential improvements for the website.

The data collected using Hotjar technologies is not used to personally identify visitors of this website without the separately given consent of the affected person and is not combined with personal data about the bearer of the pseudonym. If you do not wish to be recorded, you can globally disable recording on all websites that use Hotjar for your current browser at the following link: https://www.hotjar.com/opt-out

Another plugin provided by the provider Silktide serves to display the cookie and privacy notice that appears on the screen when visiting the web offer of smagtron.de and informs visitors about the use of cookies.

We use the function to embed YouTube videos from YouTube LLC. (901 Cherry Ave., San Bruno, CA 94066, USA; "YouTube").
YouTube is a company affiliated with Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The function displays videos stored on YouTube in an iframe on the website. The "Enhanced Privacy Mode" option is activated. This means that YouTube does not store any information about visitors of the website. Only when you watch a video, information is transmitted to YouTube and stored there.
Further information about the collection and use of data by YouTube and Google, your related rights and options to protect your privacy can be found in YouTube’s privacy policy (https://www.youtube.com/t/privacy).

After full contract processing, the data is initially stored for the duration of the warranty period, thereafter taking into account legal retention periods, especially tax and commercial law retention periods, and then deleted after expiry of these periods, provided you have not consented to further processing and use.

Provided the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right of access, correction, deletion, restriction of processing, and data portability.
Additionally, you have the right under Art. 21 (1) GDPR to object to processing based on Art. 6 (1) f GDPR as well as to processing for direct marketing purposes.

Please contact us if you wish. Contact details can be found in our imprint.

According to Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.

Last updated: 12.05.2018

This website uses Google™ Analytics, a web analytics service of Google Inc. ("Google"). Google Analytics uses so-called "cookies," text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including your IP address) is transmitted to a Google server in the USA and stored there. Google will use this information to evaluate your use of the website, compile reports on website activity for website operators, and provide other services related to website and internet usage. Google may also transfer this information to third parties if required by law or if third parties process this data on Google's behalf. Google will not associate your IP address with other data held by Google. You can prevent the installation of cookies by adjusting your browser software accordingly; however, please note that in this case, you may not be able to use all functions of this website fully. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes described above. The Google Analytics browser add-on gives website visitors more control over which data Google Analytics collects on visited websites. If you do not want data to be stored, please install the deactivation tool provided by Google at http://tools.google.com/dlpage/gaoptout?hl=de.

We also use Google Analytics to analyze data from AdWords and the DoubleClick cookie for statistical purposes. If you do not wish this, you can deactivate it via the Ads Settings Manager (http://www.google.com/settings/ads/onweb/?hl=de).

More information can be found at http://tools.google.com/dlpage/gaoptout?hl=de or https://www.google.de/intl/de/policies/ (general information about Google Analytics and privacy). Please note that this website has been extended by the code "gat._anonymizeIp();" to ensure anonymized IP address collection (so-called IP masking).

Alternatively, instead of the browser add-on or within browsers on mobile devices, please click this link Google Analytics deactivate to prevent data collection by Google Analytics on this website in the future (the opt-out only works in this browser and for this domain). An opt-out cookie will be stored on your device. If you delete your cookies in this browser, you need to click this link again.
Use of the remarketing or "similar audiences" function of Google Inc.

The provider uses the remarketing or "similar audiences" function of Google Inc. ("Google") on the website. Using this function, the provider can target visitors of the provider’s website with advertising by displaying personalized, interest-based ads when they visit other websites in the Google Display Network. To analyze website usage, which forms the basis for creating interest-based ads, Google uses so-called cookies. For this purpose, Google stores a small file with a numeric sequence in the browsers of website visitors. This number tracks visits to the website and anonymized data about website usage. No personal data of the website visitors is stored. When you visit another website in the Google Display Network, you will see advertisements likely considering previously viewed products and information. You can permanently disable the use of cookies by Google by following this link and downloading and installing the plug-in provided there: https://www.google.com/settings/ads/plugin?hl=de

Alternatively, you can disable the use of cookies by third parties by visiting the opt-out page of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/choices/ and following the further opt-out instructions there. Further information on Google Remarketing and Google's privacy policy can be found at: http://www.google.com/privacy/ads/

This website uses Mouseflow, a web analytics tool of Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark. The data processing serves the purpose of analyzing this website and its visitors. Data for marketing and optimization purposes is collected and stored. User profiles can be created under a pseudonym. Cookies may be used for this purpose.

With the web analytics tool Mouseflow, randomly selected individual visits (only with anonymized IP address) are recorded. A protocol of mouse movements and clicks is created with the intention of randomly replaying individual website visits and deriving potential improvements for the website. The data collected by Mouseflow is not used to personally identify visitors of this website without the separately given consent of the affected person and is not combined with personal data about the bearer of the pseudonym. The processing is based on Art. 6 (1) f) GDPR from the legitimate interest in direct customer communication and the needs-based design of the website. You have the right, for reasons arising from your particular situation, to object at any time to this processing of your personal data based on Art. 6 (1) f GDPR. For this purpose, you can globally disable recording on all websites that use Mouseflow for your current browser at the following link: https://mouseflow.de/opt-out/